Jeu d'échecs — Tv Show Branding



The opening theme aims to represent the greatest robberies in history, both from the point of view of the criminals and the authorities.
10 robberies and a remarkable element from each one of them have been selected. The object is always placed in the center, in order to allow the viewer to draw its attention to it only. The goal is to give clues to the audience, in way to make them combinate each object to its mug.


"Jeu d’échecs", literally "Chess game" is related to the strategy adopted by criminals when they come into play. Inspired by the typography of noir cinematography, the logo has been created with irregularities, which remember the look of some famous movies’ posters of the ‘40s.

“Fever” by Ray Charles marks the rhytm of the theme. Suspance and anxiety characterize its rate. Some transitions come with sound effects which are used in order to emphasize the flowing of the events in the theme.

Styleframes


Development
Storyboard

Work in progress elements removed during the development


3D elements used in the opening theme


Program Branding Elements
BumperS


TransitionS


Donut


Logo Animation


Station Bug


TV CaptionS


Credits

Creative Direction, animation and sound design:
Anna De Franceschi, Andrea Fumagalli, Eliomattia Scordamaglia, Riccardo Zini

Soundtrack: Fever, Ray Charles & Natalie Cole

Jeu d'échecs — Tv Show Branding
Published: